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1

The Pretest in Survey Research: Issues and Preliminary Findings

Shelby D. Hunt, Richard D. Sparkman, Jr. and James B. Wilcox

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 968 KB

english, 1982

2

The Effect on Sales of Color in Newspaper Advertisements

Sparkman, Richard, Austin, Larry M.

Journal:

Journal of Advertising

Year:

1980

Language:

english

File:

PDF, 824 KB

english, 1980

3

Response to ”The Two Nations of Canada vs. The Nine Nations of North America

Sparkman, Jr., Richard M., Zhou, Nan

Journal:

Journal of International Consumer Marketing

Year:

1991

Language:

english

File:

PDF, 726 KB

english, 1991

4

Media allocation model using nonlinear benefit curves

William B. Locander, Richard W. Scamell, Richard M. Sparkman Jr., John P. Burton

Journal:

Journal of Business Research

Year:

1978

Language:

english

File:

PDF, 1.03 MB

english, 1978

5

What Types of Product Information Do Nova Scotians Want from Advertising?

Zhou, (Joe) Nan, Sparkman, Richard M., Follows, Scott B.

Journal:

Journal of International Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 7.43 MB

english, 1993

6

Consumer Behavior in Canada's Cultural Mosiac:

Sparkman, Jr., Richard M., Zhou, Nan

Journal:

Journal of International Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 1.09 MB

english, 1993

7

Multivariate Data Analysis with Readingsby Joseph F. Hair,; Rolph E. Anderson; Ronald L. Tatham; Bernie J. Grablowsky

Review by: Richard M. Sparkman, Jr.

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 176 KB

english, 1979

8

The Effect on Sales of Color in Newspaper Advertisements

Richard Sparkman, Jr. and Larry M. Austin

Journal:

Journal of Advertising

Year:

1980

Language:

english

File:

PDF, 958 KB

english, 1980

9

Attribution Theory and Advertising Effectiveness

Sparkman, Jr., Richard M., Locander, William B.

Journal:

Journal of Consumer Research

Year:

1980

Language:

english

File:

PDF, 445 KB

english, 1980

10

A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements

Johnstone, Harvey, Kaynak, Erdener, Sparkman, Richard M.

Journal:

International Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 957 KB

english, 1987

11

Cost Effectiveness of Advertising

Sparkman, Richard M.

Journal:

International Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 688 KB

english, 1985

12

Applying the Trauma Triage Rule to Blunt Trauma Patients

Andrew D. Mechanic, Jeri's R. Hedges, Kent Sparkman, Jon Jui, Richard J. Mullins

Journal:

Academic Emergency Medicine

Year:

1995

Language:

english

File:

PDF, 905 KB

english, 1995

13

Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis

Sparkman, Richard

Journal:

Journal of Current Issues & Research in Advertising

Year:

1996

Language:

english

File:

PDF, 478 KB

english, 1996

14

Perceptions of Pharmacists

Sparkman, Richard, Scheibelhut, John

Journal:

Journal of Pharmaceutical Marketing & Management

Year:

1989

Language:

english

File:

PDF, 341 KB

english, 1989

15

Attribution Theory and Advertising Effectiveness

Richard M. Sparkman, Jr. and William B. Locander

Journal:

Journal of Consumer Research

Year:

1980

Language:

english

File:

PDF, 331 KB

english, 1980

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